75% of the visitors hadn’t ever experienced VR before.
We had done VR exhibitions before but this was the first event we ever charged for – $10 a ticket. The main difference between free and paid experiences is this time people stuck around. Why? Since they paid they stuck around and attempted to try every experience the event had to offer.
There were two floors, drinks, music, and most of the exhibits featured the artists. It was a one-of-a-kind event!